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Why You Need a Custom 404

Here are the highly scientific results of our official 404 survey.

THE QUESTION:
When you encounter a 404 do you:
  1. Hit the back button and forget about it
  2. Try to get to the homepage to locate the missing page
  3. Write to the webmaster
  4. Weep uncontrollably

If you ignore the uncontrollable weeping, you'll notice that most people will not make an effort to find a missing page if they encounter a 404. By simply customizing your 404 error page, you can keep those people on your site! For tips on how to achieve this, keep reading.
Area 404 404 for Webmasters 404 Purgatory Yikes! 404! History of 404